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AIHCM - American Institute of Healthcare Management

Mini course · Foundation level

Patient Acquisition & Retention for Clinics

Win new patients and keep the ones you have, through great experience and smart follow-up.

1.5 hours · self-paced5 lessonsVerifiable digital credential
Enroll for $19.00Watch free lesson
Patient Acquisition & Retention for Clinics

What is Patient Acquisition & Retention for Clinics?

For private clinics, keeping existing patients is often more valuable than constantly finding new ones. This course covers understanding where patients come from, referral relationships, the patient journey from first contact to follow-up, converting enquiries into bookings, recall and follow-up systems, loyalty built on experience, and tracking acquisition and retention metrics, all within ethical and regulatory limits.

Duration
1.5 hours
Lessons
5
Level
Foundation
Format
Online, self-paced
Outcomes

What you'll be able to do

  • Map the sources of new patients for a described clinic
  • Strengthen referral relationships with other providers
  • Improve conversion from enquiry to booking
  • Design a recall and follow-up system
  • Identify experience factors that drive patient loyalty
  • Track acquisition and retention metrics
Audience

Who this course is for

Clinic OwnerPractice ManagerDentistPhysicianPhysiotherapistReceptionist
Curriculum

Course content

5 lessons · 1.5 hours total · free preview available

1

Where Patients Come From

16 minFree preview· Course content

Referrals, search, word of mouth and more.

2

From Enquiry to Booking

18 min· Course content

Available after you enroll.

3

The Patient Journey

18 min· Course content

Available after you enroll.

4

Recall and Retention

20 min· Course content

Available after you enroll.

5

Measuring Growth

18 min· Course content

Available after you enroll.

Credential

Earn a credential employers can check

Every AIHCM credential has a unique ID that anyone can verify online in seconds.

Verified
American Institute of Healthcare Management
Certificate of completion · Sample
Patient Acquisition & Retention for Clinics
ID: AIHCM-SAMPLE
Issued: on completion

How it works

  1. Finish all 5 lessons at your own pace.
  2. Get your digital credential with a unique ID.
  3. Share it — employers can verify it at aihcm.us.
FAQ

Questions people ask

Is this ethical in healthcare?

Yes, when it focuses on genuine care and follows rules on advertising and inducements, which the course covers.

Do I need marketing experience?

No.

Is it useful for dental clinics?

Yes. Recall systems are especially important in dentistry.

How does it relate to Digital Marketing for Clinics?

That course focuses on online visibility; this one covers the full patient journey and retention.

$19.00
1.5 hours · credential included
Enroll now