Mini course · Foundation level
Digital Marketing for Clinics & Healthcare Providers
Get found online, earn patients' trust and fill appointments, ethically.
What is Digital Marketing for Clinics & Healthcare Providers?
Patients increasingly search online before choosing a doctor, dentist or clinic. This course teaches the digital marketing essentials for healthcare providers: positioning your services, building a trustworthy website, local search and map listings, managing online reviews, social media content and paid advertising basics. It also covers the ethical and regulatory boundaries specific to healthcare marketing, including claims, testimonials, before-and-after images and patient privacy.
- Duration
- 1.5 hours
- Lessons
- 5
- Level
- Foundation
- Format
- Online, self-paced
What you'll be able to do
- Define a clear positioning statement for a described clinic
- Audit a clinic website for trust, clarity and conversion
- Optimise a local business listing to appear in local search
- Respond professionally to positive and negative online reviews
- Plan a month of ethical social media content
- Identify healthcare advertising claims that breach ethical or regulatory limits
Who this course is for
Course content
5 lessons · 1.5 hours total · free preview available
1How Patients Choose Providers
16 minFree preview· Course content
How Patients Choose Providers
The online journey from search to booking.
2Your Website and Local Search
20 min· Course content
Your Website and Local Search
Available after you enroll.
3Reviews and Reputation
16 min· Course content
Reviews and Reputation
Available after you enroll.
4Social Media That Builds Trust
20 min· Course content
Social Media That Builds Trust
Available after you enroll.
5Ads and Ethical Boundaries
18 min· Course content
Ads and Ethical Boundaries
Available after you enroll.
Earn a credential employers can check
Every AIHCM credential has a unique ID that anyone can verify online in seconds.
Issued: on completion
How it works
- Finish all 5 lessons at your own pace.
- Get your digital credential with a unique ID.
- Share it — employers can verify it at aihcm.us.
Questions people ask
Should I hire a marketing agency instead?
This course helps you brief, evaluate and manage an agency as well as do the basics yourself.
Which social media platforms should a clinic use?
It depends on your patients and services. The course helps you choose.
Are healthcare advertising rules the same everywhere?
No. The course teaches common principles; always check your local regulator's advertising rules.
Are templates included?
Yes, including review responses and a 30-day content calendar.